Girl on the Write

October 17, 2008

Freelancing till the Apocalypse

Filed under: Freelance — Wendy Sullivan @ 9:07 pm

The Wall Street prophets (not profits) would have us believe that the end is nigh. Pack your rosary and make your peace, because the stock market is going to crash and take us all down with it, like some kind of Lower Manhattan Titanic. Sky is falling and all that jazz.

No one is going to hire a freelancer now, right? I mean, every one is cutting back on their advertising and marketing budgets. People like you and I are going to starve to death in a cardboard box under an overpass, and no one will notice except the guy who stops to steal our shoes (he was a jingle writer once, you know).

Wrong. So very, very wrong.

Yes, businesses big and small are cutting back on their allotted marketing budgets, but that’s actually good news. Larger corporations will begin to downsize their in-house marketing operations and source to outside firms, if they don’t already. Those firms won’t be in much of a position to hire full-timers with benefits and pensions, so they in turn will outsource to freelancers.

And medium and small businesses who would normally go directly to  a firm instead of having help in-house will now eliminate the middle man and his high overhead by going straight to the freelancer.

Really, the only marketing and copy writers who stand to lose are the ones who work in-house, and most of them have side businesses freelancing anyway. They will simply leave their cubicle, go home and put on a pair of flannel pj’s and some Uggs, make some tea, and contract themselves right back to their previous employer to do the exact same job they were doing in heels and stockings.

This is the new reality, and I for one plan to embrace it. What’s your plan?

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